A Pre-mortem is a way of exploring the potential risks and downsides of a project, a technology, a product, or almost any decision, by envisioning it has failed and working back from the failure to explore what might have led to it.
Ob es an der Spionage der NSA lag, an der oft selbst verschuldeten Abhängigkeit vom Smartphone oder an der Erkenntnis, dass auch online bestellte Waren Geld kosten und zusätzlich Arbeit und Zeit: Die Digitalisierung gerät immer häufiger in die Kritik.
In der Mai-Ausgabe des Wirtschaftsdienst beleuchten Carsten Dreher und Carsten Schwäbe von der FU Berlin diesen Aspekt [der mögliche technische Fortschritt oder die Innovationsfähigkeit einer Ökonomie durch TTIP] aus der Perspektive der evolutorischen Innovationsökonomik.
OVERVIEW: Driving innovation—particularly disruptive innovation—demands that companies possess a deep understanding
of the nonobvious problems that will need to be solved in the future. Gaining this understanding requires that companies scan
their external environment, identify trends, and then envision future problem states from the perspective of end users or customers.
Such an outside-in view is difficult for successful incumbent firms that already possess a dominant logic about their
markets and competitive drivers. Strategic roadmapping provides the means to help companies develop this outside-in view
and challenge their current competitive perspectives. Here we present a 10-step methodology for strategic roadmapping and
show how one group at Intel was able to use this process to envision the future of its business in new ways.
U. Klüh. ZNWU Discussion Paper, 10. Hochschule Darmstadt, Fachbereich Wirtschaft, Zentrum für Nachhaltige Wirtschafts- und Unternehmenspolitik (ZNWU), Darmstadt, (August 2022)