franciscassel 14 hours ago [–]
I analyzed the online searches of thousands of SaaS buyers to uncover exactly what information they want when considering a SaaS purchase.
These are the top five highlights from what I learned:
1. The most sought-after (and often 1st) piece of info sought by SaaS buyers is pricing -- by a large margin.
Have a pricing page! If you can't share exact pricing for some reason, try one of these alternative approaches (created by an acquaintance of mine): https://businesscasualcopywriting.com/show-pricing-on-websit...
2. '[brand] alternatives' is the 2nd most-frequent search pattern.
It seems obvious to have a page on your website targeting '[your_brand] alternatives] that positions your offering against your competitors.
But only 2 of the 50 biggest SaaS companies do this!
Ex: https://www.atlassian.com/software/jira/comparison
3. SaaS buyers literally search for 'why [brand]'.
This is another under-leveraged opportunity.
Buyers want someone to spell out for them why they should spend money on your solution.
Make it easy for them!
Ex: https://www.hubspot.com/why-go-hubspot
4. Security is a big concern for SaaS buyers. They want to know how you're going to protect them from loss and litigation.
They're even checking out your privacy policy and GDPR terms! (Keep those things up-to-date.)
5. Your 'About Us' page matters.
Startups fail all the time. It’s not a secret.
Buyers want to know that the effort they put forth–convincing management, setting up and integrating your solution, convincing employees to use it–is going to be worth it in the long run.
Does your company have meaningful funding? Well-known investors? Is it profitable and self-sustaining? Does it have experienced leadership?
In your company’s About Us page, make sure you convey anything that can reassure buyers that the company is robust and set up to thrive.
In Rechenzentren, Bibliotheken und Einrichtungen für Forschungsförderung ist man sich der Bedeutung von FDM längst bewusst. Doch auch wenn Daten als Grundlage zukunftsfähiger Forschung gelten und Basis von Wissensgenerierung sind, bedarf es in der Breite der Forschenden noch viel Sensibilisierung und Aufklärung. Zur Unterstützung der Mitarbeiterinnen und Mitarbeiter der Infrastruktureinrichtungen bei dieser Aufgabe, hat die Landesinitiative NFDI der Digitalen Hochschule NRW gemeinsam mit einer hochschulübergreifenden Arbeitsgruppe Awarenessmaterialien für FDM entwickelt, die zur freien Nachnutzung und Anpassung unter der Lizenz CC0 (Ausnahmen wurden gekennzeichnet) zur Verfügung stehen. Kontakt: fdm@dh-nrw.de
Mit Marketing Automation sind Software-Plattformen gemeint, die aus den Funktionen Datenbank, Web-Controlling, Kommunikation, Workflows und CRM-Synchronisation
IT involves the search for new opportunities through the introduction of new products into new markets. This kind of diversification strategy is one of the most risky and costly for company.
Als Suchmaschinenoptimierung, Online-Marketing- und Web-Agentur mit umfassendem Know-how und vielseitigem Leistungsspektrum ist die Media4People Ihr starker Partner.
T. Mizuno, M. Toriyama, T. Terano, and M. Takayasu. Abstract Book of the XXIII IUPAP International Conference on Statistical Physics, Genova, Italy, (9-13 July 2007)