Lemon8-XML is a web-based service designed to make it easier for non-technical editors and authors to convert scholarly papers from typical word-processor editing formats such as MS-Word .DOC and OpenOffice .ODT, into publishing layout formats such as the open, industry-standard NLM Journal Publishing XML format.
For publishers, the subscription model available with the Apps Store helps answer the question of whether to mobilize a Web page or develop an app. While my recommendation is that publishers need to develop a very comprehensive mobile strategy, the revenue streams are more likely to be from a paid app that from advertising off a mobilized Web page.
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