Twitter's retention rate lower than Facebook's/Myspace
"Twitter has enjoyed a nice ride over the last few months, but it will not be able to sustain its meteoric rise without establishing a higher level of user loyalty. Frankly, if Oprah can’t accomplish that, I’m not sure who can."
This is an overview of the Transtheoretical Model of Change, a theoretical model of behavior change, which has been the basis for developing effective interventions to promote health behavior change.
M. Blank, S. Johnson, and B. Shah. New Directions for Youth Development, 2003 (97):
107-120(2003)M3: Article; Accession Number: 11773618; Blank, Martin J. 1,2 Johnson, Sheri DeBoe 3 Shah, Bela P. 4; Affiliation: 1: Institute for Educational Leadership, Washington, D.C. 2: Coalition for Community Schools, Washington, D.C. 3: Partnership manager, Coalition for Community Schools, Institute for Educational Leadership, Washington, D.C. 4: Program associate, Coalition for Community Schools, Institute for Educational Leadership, Washington, D.C.; Source Info: Spring2003, Vol. 2003 Issue 97, p107; Subject Term: LEARNING; Subject Term: EDUCATION -- Curricula; Subject Term: COMMUNITY & school; Subject Term: STUDENTS; Subject Term: MOTIVATION (Psychology); Number of Pages: 14p; Document Type: Article.