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Impact of Direct Marketing Activities on Company Reputation Transfer Success: Empirical Evidence from Five Different Cultures
Christine Falkenreck, and Ralf Wagner Corporate Reputation Review 13(1):20 - 37 (2010)
to 2010 B-to-B_markets Hofstede's_scores Marketing-Interaktionen_in_verschiedenen_Kulturen causal_relationships corporate_reputation cultural_systems customer_satisfaction journals myown national_culture reputation_transfer structural_model_of_reputation_transfer by rwagner and 1 other user on Feb 2, 2011, 6:16 PM
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Customers` Propensity to Leave a B-2-B Relationship in Health Care Marketing
R. Wagner, and C. Falkenreck Dahlhoff, D. and Mann, A. and Wagner, R., 7. DMCC - Dialog Marketing Competence Center, Universität Kassel, (2009)
to 2009 B-to-B_markets Direktmarketing_im_Wandel Hofstede's_scores causal_relationships corporate_reputation cultural_systems customer_satisfaction myown national_culture reputation_transfer structural_model_of_reputation_transfer working-paper by rwagner and 1 other user on Jul 7, 2009, 1:39 PM
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Impact of Direct Marketing Activities on Company Reputation Transfer Success: Empirical Evidence from Five Different Cultures
C. Falkenreck, and R. Wagner Proceedings of the 12th International Conference on Corporate Reputation, Brand Identity, and Competitiveness, Beijing, (2008)
to 2008 B-to-B_markets Hofstede's_scores causal_relationships corporate_reputation cultural_systems customer_satisfaction myown national_culture proceedings reputation_transfer structural_model_of_reputation_transfer by rwagner and 5 other users on May 13, 2009, 7:00 PM
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